Volkswagen teased us today with commercial for us to watch this coming Sunday, Feb 6th during the Super Bowl. Judging from the rally striped 6 legged kind of beetle briefly shown, we're going to get some sort of glimpse of the all new 2012 Beetle. Look for "Black Beetle" this Sunday.
According to VWs media release, "In “Black Beetle,” the first spot for The 21st Century Beetle, cutting-edge CGI creative goes etymological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures. The ad is an homage to some of the greatest car chase scenes in the history of film and TV. With the fast-paced and explosive song “Black Betty,” rerecorded by Jon Spencer and the Blues Explosion, the Beetle ad revs to life even though it does not feature any actual images of the car, a bold move for any automotive brand. The iconic shape of the Beetle and its performance attributes are prominently showcased in the spot, further building anticipation of the reveal."
No comments:
Post a Comment