What can I say. I saw this train wreck happening 2 years ago. American Suzuki Motor Corporation announced late this afternoon that it was filing for chapter 11 bankruptcy protection. According to their press release, this is being done in order to realign the company to focus more towards their motorcycle, ATV, and marine operations.
As part of the wind down operations, ASMC will discontinue all U.S. automobile sales. However, unlike Saab's bankruptcy, all warranties will be honored for owners. Suzuki, states that "low sales volumes, a limited number of models in its  line-up, unfavorable foreign exchange rates, the high costs associated  with growing and maintaining an automotive distribution system in the  continental U.S. and the disproportionally high and increasing costs  associated with stringent state and federal regulatory requirements  unique to the U.S. market." as the reasoning behind their decisions. I am curious as to why it has taken them this long to reach that decision as their sales performance has been slipping for the last several years. Their marketing was at times puzzling, comparing the Kizashi against cars like the Mercedes C class and Audi A4. 
As we receive more details about Suzuki, we'll keep you updated here.  
Source: American Suzuki Motor Corporation.
Press release:
American Suzuki Motor Corporation ("ASMC") Announces  Restructuring and Realignment to Focus on Motorcycles/ATV and Marine  Divisions      ASMC to wind down and discontinue new automobile sales in continental U.S.
   Consumers will be protected and all warranties will continue to be fully honored      BREA, Calif.--(BUSINESS WIRE)-- American Suzuki Motor Corporation  ("ASMC" or "the Company"), the sole distributor in the continental  United States of Suzuki Motor Corporation ("SMC") automobiles,  motorcycles, all-terrain vehicles and marine outboard engines, today  announced that it plans to realign its business to focus on the  long-term growth of its Motorcycles/ATV and Marine divisions. Following a  thorough review of its current position and future opportunities in the  U.S. automotive market, ASMC will wind down and discontinue new  automobile sales in the continental U.S. The Company has determined the  best path to achieve this realignment in an efficient and orderly manner  is to restructure its operations under chapter 11. The case will be  filed in the United States Bankruptcy Court, Central District of  California in Santa Ana.   
   Consistent with ASMC's long  history of standing by its products, owners of Suzuki automobiles will  be protected. All warranties will continue to be fully honored and  automobile parts and service will be provided to consumers without  interruption through ASMC's parts and service dealer network.   
   ASMC remains firmly committed to Motorcycles/ATV and Marine products,  and these divisions are competitively positioned in their respective  markets, allowing for long-term growth as economic conditions improve.  The realignment is intended to better position ASMC for long-term  success and is a return to the Company's roots in the U.S. market, which  began with motorcycles and has grown to include ATV and marine  products. ASMC remains very proud of its high quality, high performance  motorcycle, ATV and Marine products. The Company will continue to bring  ASMC products to market, including its full lineup of sportbike,  cruiser, touring, scooter, dualsport, motocross, off-road motorcycles  and KingQuad ATV line, as well as its flagship DF300AP, state-of-the-art  DF20A, and DF15A, among other models. Additionally, ASMC is working to  further build its market share through continued investment in  additional support for dealers through marketing and advertising  activities and sales promotion. Suzuki will continue to have a strong  presence as a sponsor of teams in supercross, outdoor motocross and road  racing.   
   In evaluating its position in the highly regulated  and competitive U.S. automotive industry, ASMC determined that its  Automotive division was facing a number of serious challenges. These  challenges include low sales volumes, a limited number of models in its  line-up, unfavorable foreign exchange rates, the high costs associated  with growing and maintaining an automotive distribution system in the  continental U.S. and the disproportionally high and increasing costs  associated with stringent state and federal regulatory requirements  unique to the U.S. market. While the decision to discontinue new  automobile sales in the U.S. was difficult to make, today's actions were  inevitable under these circumstances. ASMC is dedicated to honoring its  commitments to Automotive customers through and after the wind down of  new automobile sales in the continental U.S.      
An Orderly Process to Serve Consumers   ASMC intends to work within its current U.S. Automotive dealer  network to help structure a smooth transition from new automobile sales  to exclusively parts and service operations, or, in some instances, an  orderly wind down of dealership operations. ASMC intends to market and  sell its remaining U.S. automobile inventory through its Automotive  dealer network. Through and after the restructuring, all warranties will  be fully honored and automobile parts and services will be provided to  consumers through the dealer network. ASMC intends to honor any  automobile buyback agreements that are currently in place with financial  institutions.   
   As part of its chapter 11 filings, ASMC will  submit a proposed Plan of Reorganization and Disclosure Statement that  specifies how the Motorcycle, ATV and Marine divisions will be  maintained and enhanced, and how its relationship with Automotive  dealers will be largely transitioned to support consumers and dealers  through continued parts and service operations. SMC or its nominee  intends to purchase ASMC's Motorcycle, ATV and Marine businesses, as  well as the Automotive service operation responsible for parts and  warranties, through a new U.S. subsidiary that will retain the ASMC  brand name.   
   ASMC believes it has sufficient cash on hand to  operate its businesses during the restructuring. If necessary, ASMC  will request permission from the Court to borrow additional funds from  SMC needed during the restructuring.      
Honoring Commitments   ASMC intends to operate its Motorcycles/ATV and Marine businesses as  usual and is dedicated to completing the realignment process as smoothly  and efficiently as possible. ASMC will continue to fully stand behind  all of its products and honor all warranties from these divisions. ASMC  is working with GE Capital's Retail Finance and Commercial Distribution  Finance businesses to continue providing motorcycles and ATV consumer  financing programs and motorcycle, ATV and marine dealer inventory  financing respectively. The Company expects existing agreements with  other dealer and consumer financing providers to continue as well.   
   ASMC has filed a series of first day motions requesting approval to  continue paying employee wages and benefits in the ordinary course,  offering dealer incentives and payments under customer warranties. ASMC  also expects to pay vendors in the normal course of business for goods  and services delivered on or after its November 5, 2012 filing. Payments  for goods received before ASMC's November 5, 2012 filing will be made  in accordance with the chapter 11 procedure.   
   SMC, the 100 percent interest holder in ASMC, is not a debtor in the chapter 11 filing.   
   ASMC's legal advisor on the restructuring is Pachulski Stang Ziehl  & Jones LLP, and its financial advisor is FTI Consulting, Inc.  Nelson Mullins Riley & Scarborough LLP is serving as special counsel  on automobile dealer and industry issues. Further, ASMC has proposed  the appointment of M. Freddie Reiss, Senior Managing Director at FTI  Consulting, as Chief Restructuring Officer, and has also added two  independent Board members to assist it through this period.   
    Additional information regarding ASMC's business realignment can be  found at the Company's website, www.suzuki.com, or via an information  hotline at 1-877-465-4819.